Start with the user problem, not the feature list.
Example: reframed a retention effort from “add more content” to climate-aware timing guidance, which materially improved repeat usage.
Product manager by day, furniture builder by night.
I work on product teams where clarity, shipping rhythm, and good judgment matter more than shiny roadmaps. I care about reducing complexity, closing feedback loops, and building things people actually use.
Outside of software, I build furniture and tinker in the shop. Wood has a way of exposing bad assumptions fast, which is a useful habit to bring back into product work.
This site is where I keep notes, project writeups, and experiments across software and woodworking.
Example: reframed a retention effort from “add more content” to climate-aware timing guidance, which materially improved repeat usage.
Example: replaced high-risk rewrite plans with phased migrations and clear checkpoints, restoring release confidence while shipping roadmap work.
Example: used concise decision memos and explicit tradeoff framing to align design, engineering, and leadership on scope and sequencing.
Example: paired launches with activation and retention targets, then published post-launch readouts to improve future prioritization.